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Title: Managing Services
Department: Management
Author: Prof. Jayanta Chatterjee
University: IIT Kanpur
Type: WebLink
Abstract: Service is the key economic engine for most developed countries and also for emerging economies like India. This course focuses on the interdisciplinary nature of Service Management seamlessly spanning Marketing, Operations, Technology and People Management. New Service Business Models will be explored that seek to balance People, Planet concerns with Profit objectives.
 
   
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