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Management  Marketing Management-I
Title: Marketing Management-I
Department: Management
Author: Prof. Jayanta Chatterjee Dr. Shashi Shekhar Mishra
University: IIT Kanpur
Type: WebLink
Abstract: This is part'I of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
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